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One of the original creators behind the famous ice cream brand Ben & Jerry's has stated that parent company Unilever blocked the introduction of an innovative pro-Palestinian ice cream flavor.

The entrepreneur, who established the business with Jerry Greenfield, announced how he plans to personally create the controversial flavor within an individual collection highlighting issues the company was prevented from speaking out about.

Ongoing Conflict Involving Creators and Parent Company

The recent announcement deepens the ongoing disagreement among the internationally recognized dessert company with Unilever, the UK-based packaged goods corporation which has owned Ben & Jerry's for over two decades.

The co-founders maintain that Unilever and its ice cream arm Magnum improperly prevented Ben & Jerry's from "maintaining its activist principles".

Watermelon Sorbet becoming an Emblem for Support

The entrepreneur stated through an Instagram video how he's developing an innovative watermelon-based frozen dessert, asking for public suggestions for the product's name plus additional components.

“I'm accomplishing what they couldn't,” Mr. Cohen stated from a cooking set. “I'm creating a watermelon-based ice cream that advocates for lasting ceasefire in Palestine and calls for addressing the harm that was done there.”

The watermelon has emerged as a symbol of support for Palestinians because of its colors, which closely resemble those of the Palestinian flag – the distinctive four-color pattern.

Previous Social Engagement and Recent Developments

Several years ago, Ben & Jerry's ceased sales of their merchandise in territories occupied by Israel, resulting in the parent company selling their Israel business over to a local licensee, thereby permitting ongoing distribution within the occupied West Bank.

The new product line is being developed under Mr. Cohen's personal brand, the activist dessert company that was first created in 2016 for endorsing ex- political contender Bernie Sanders with the product "Bernie's Back".

Management Changes and Upcoming Plans

Mr. Cohen revealed that he plans to develop additional ice cream flavors that address issues which Ben & Jerry's was prevented from speaking about openly by Unilever.

The announcement follows co-founder Mr. Greenfield stepped down from Ben & Jerry's recently, following many years of involvement, mentioning worries regarding how the company's autonomy had been undermined after Unilever's decision to restrict their advocacy work.

At that time, Mr. Cohen remarked how "Jerry has a really big heart and this conflict with our parent company was breaking it."

"My heart compels me to keep working within the organization to fight for corporate autonomy so that it can actualise its ethical purpose, the values which established its foundation and has maintained for decades," he told journalists.

• Corporate owner limitations regarding political advocacy
• Personal flavor creation from original creators
• The fruit-based product serving as political symbol
• Continuing tensions among corporate ownership versus social mission